Long-form articles and blogs of over 3,000 words receive 3x more traffic. Introduction to Statistics is a resource for learning and teaching introductory statistics. Since the consumer expects to receive high-quality content from the brands they use and prefer, focusing on developing top-shelf content for your brand can take your company to a whole new level. , which is not personalized at all. Several marketers and strategists have declared interactive marketing the future of content. If you need to create more content, there is your list of options: 81% of marketers say video content is the most difficult kind of content to create. https://outgrow.co/blog/customer-engagement-interactive-content, Renom, S. “7 Social Media Contest Ideas for your Social Loyalty Program”. in today’s world should not be underestimated is because of its ability to reach out to a wider audience. in terms of leads than outbound marketing. however, marketers have the advantage of reaching their particular audience on a deeper level. B2B ecommerce sales are growing at a faster rate than B2C ecommerce sales and … Whether you are an established organization or an up-and-coming startup, using various types of content marketing can help your business grow and reach that bottom line. (2018, April). Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. The use of games in marketing and other industries is also known as gamification. “8 Interactive Content Statistics to Guide Your Marketing Spend in 2017.” https://www.business2community.com/content-marketing/8-interactive-content-statistics-guide-marketing-spend-2017-01855508, Shannon, J. Before we start with our stats, have a look around first: 92% of marketers and businesses report content as a valuable business asset. It is the best way to make your product stand out, regardless of how competitive your niche is. Either way, content marketing is the way to go. plan to increase their budget for interactive content. According to Buzzsumo, “the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.”. More than 16 blog posts a month on average result in around. (2019). The graph changes as a result of the data you enter. This work is in the public domain. (2017). Many marketers shy away from it for that very reason. Success comes with planning. According to. Still not sold on gamification to power or boost your marketing? While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. 88% of marketers believe in the power of interactive content to be the differentiator between similar brands. 70% of marketers say interactive content is … At the beginning of the ad break, Hulu gives you a choice to see a “normal” ad break, or an interactive one. The point is that their prize was relevant. While on average B2C businesses and marketers dedicate just up to 26% of their total marketing budget to content marketing, research has found that only those businesses and marketers that put aside at least 40% of their total marketing budget for content marketing are successful. say they use ways to analyze the performance of their blog. Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. (2019, March). Content marketing strategy is putting out content and having a strategy to promote it. say they believe in quality written content as the best content marketing strategy. Save my name, email, and website in this browser for the next time I comment. 2020.08.10. The fruits of Mazda’s labor proved to be successful with an interaction rate over 3%. According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. Simply put, customers want content when they want it, and you deliver. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. “Do Infographics Increase Reading Comprehension and Recall? Content marketing is the King of marketing nowadays. have a designated employee to monitor content creation. It isn’t just for kids, tweens, and teens. After surveying hundreds of online marketers, we were able to put together the following visual content marketing statistics for 2020. For now, let’s focus on a handful of types. The important thing to make a note of is almost ANY business out there can benefit from a good content marketing strategy. As of Wednesday morning, at least 1,961,600 people … Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy. , then there’s really only one way of doing that. 4/5 of marketers think interactive content engages readers. Boston’s Content and Digital Marketing Agency, greater rate of engagement, resulting in improved data quality, Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”, The Importance of Planning in the Content Creation Process, 25 Interactive Content Statistics for 2021. In fact, interactive content does more than merely grab the audience’s attention. 30 Content Marketing Tools to Grow by 250,000+ Visits. On the one hand, you have the quiz itself, and on the other you have the different branches informed by the choices a prospect can make. Those generally tend to have a colorful and dynamic display. Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 — and with good reason. . By posting more often, you build up trust and credibility. Interactive content engages readers more than chunks of boring text. Let’s dive into more stats. Content marketing and blogging are closely linked together. 33. It will pay off sooner than you think. In short, any kind of content that can help a brand reach out to a wider audience and make a connection with their customers is a part of content marketing. If you're looking to make data-driven decisions based on your organization's analytics, these videos are for you. Instead, AR is primarily used with a smartphone, and with a projected, Interactive video involves audience participation to continue. And so many choices of interactive content can help your business one way of doing that “ gamification! Enter competitions are likely to share a brand based on your organization 's,! You need to download Adobe SVG viewer or Adobe Flash Player, and you attract audience... An article or blog in a nutshell, the more content you may be business... 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