Successful marketing has always been about knowing your customer base, their likes, dislikes, and what makes them tick. In a world of static, unchanging websites, it stood out by offering new, regularly-updated, audience-targeted content. Going for more of the shock factor, clothing brand Missy Empire created a calculator that allows regular Joes and Janes to type in their salaries to see how many minutes it takes members of the Kardashian family to make what they earn in a year. In 2015, as autonomous machines were first being integrated into the workforce and we were starting to see a shift in labor and related anxiety, the BBC published an interactive post that allowed users to type in their job titles to see what the odds are their job will be automated in the next 20 years. Now that you’re clear on the benefits, let’s look at great examples of interactive content marketing you can learn from. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. And then came interactive content. It is a great way to generate and nurture leads. Interactive content provides superior results because it helps start a conversation with the target audience. As any good marketer would ask: Is interactive content worth the hype? It is also responsible for giving rise to the concept of “viral content.” In other words, it cuts through the noise for brands to reach their target audience. Designhill found that static content overload has desensitized visitors, making it difficult for marketers to capture the interest and attention of prospects. Hear what makes us great -- straight from our customers. Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention.. Well, what even is interactive content, anyway? CNN’s Marvel Cinematic Universe Timeline, Make interactive content work for your business, These examples illustrate the range of possibilities for interactives content that you can create to start accruing back links, attracting site visitors, and more. Let us show you how Repurpose tired content into results-focused interactivity. How interactive content marketing is shaping the future of business. Interactive content performs well when it comes to creating partners and affiliates. Now that we’re clear on what interactive content is and why it’s effective, let’s move on to learning from some awesome examples. In fact, It has a higher rate of engagement because it adds real value to the customers rather than blatantly selling to them. Just take a look at the 96% completion rate on BuzzFeed quizzes. “However, I think interactive content is being slept on big time in terms of its potential to skyrocket conversion rates for both lead generation and ecommerce websites,” he added. It is also responsible for giving rise to the concept of “viral content.” In other words, it cuts through the noise for brands to reach their target audience. There are a number of potential integrations, including to the most popular email marketing systems. “You cannot create that story without linking to the map itself. Try it free. However, one thing marketers are still struggling with is creating the right kind of content that […] Despite any potential pitfalls of using interactive marketing content, recent data shows that this type of content generally performs pretty well. 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